During election season, candidates and teams promoting ballot initiatives seek to capture our attention. They have a short window to build awareness of themselves, their agendas, and their positions.

At its essence, printing is a manufacturing process. It requires a plan, raw materials, and processing to deliver a finished product to the intended recipient.

Think about the number of local, state, and national elections covering candidates for office and the diverse array of ballot initiatives that are part of the yearly cycle. The most effective way to get in front of the voting population is through the mailbox.