During election season, candidates and teams promoting ballot initiatives seek to capture our attention. They have a short window to build awareness of themselves, their agendas, and their positions.
At its essence, printing is a manufacturing process. It requires a plan, raw materials, and processing to deliver a finished product to the intended recipient.
Think about the number of local, state, and national elections covering candidates for office and the diverse array of ballot initiatives that are part of the yearly cycle. The most effective way to get in front of the voting population is through the mailbox.
Every Door Direct Mail (EDDM) is a cost-effective alternative to traditional direct mail that allows businesses to saturate the market and promote to every household or business in a desired geographical area.
Some of the most consistent and reliable marketing methods for aspiring politicians and incumbents are letters, brochures, and direct mail postcards.
It can be hard to make business cards feel personal in the digital age. We are so used to communicating through emails and social media that it's easy to forget the importance of a physical card.